Guest Introduction Lewis Ward shares his background, his role at IDC, and how he became the Research Director for Gaming. Overview In this episode of the Player: Engage Podcast, host Greg Posner interviews Lewis Ward, Research Director for Gaming, AR, and VR at IDC. They dive into the evolution of gaming economies, the role of economists in game development, and the ongoing relevance of single-player games. The discussion also covers the rise of virtual events and cloud gaming, as well as the importance of customer support in the gaming industry. Lewis shares valuable insights from his extensive experience, providing listeners with a comprehensive understanding of current and future trends in gaming.